Being visible online

People find local places in four ways: searching Google or maps apps, asking an AI assistant, scrolling social media, and following recommendations from people they trust. You don't need to win all four — but each one you ignore sends customers to whoever shows up instead.

Your website is the one place online you fully control. It needs to load fast on a phone, show your hours and location immediately, and make the next step obvious — call, book, message. If you don't have one, or yours is hard to update, our website service builds and maintains one for you, and the landing-page creator can put a focused page together quickly.

Reviews are the first thing most people check. Ask happy customers while the experience is fresh, and reply to every review — thank the good ones, and answer the bad ones calmly and once. A steady trickle of recent reviews matters more than a big old pile.

Search engines and AI assistants pull from your listing, your website and your reviews. Keep your hours, address and description identical everywhere — mismatches confuse both. Complete, specific pages (real services, real photos, answered FAQs) are what get quoted and recommended.

You don't need to be everywhere. Pick the one platform your customers actually use and post what's genuinely new: this week's special, Saturday's event, a photo from today. Link your accounts under Follow us on your listing so people can choose their channel.

The Visibility tab in your editor runs four reports — Website, Search, AI and Social — and turns all of this into a practical to-do list, with how often each report updates. The guide Visibility reports goes through all four in detail.